A Business Strategy sets the direction and scope of the Independent Software Vendor (ISV) over the long term. The aim of the business strategy is to achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of stakeholders.

Strategies can exist at several levels in an organisation - ranging from the overall business (or group of businesses) through to individuals working in it.

Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement".

Business Unit Strategy - is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.

Operational Strategy - is concerned with how each part of the business is organised to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc.

SaaS Business strategy includes all of the above and describes a specific interpretation using Software as a Service.

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